What an audit can uncover

These are findings from audits I’ve carried out. Business details have been removed.

Known by name, harder to find by need

An online creator appeared more strongly in checks that included their name than in questions asking who could help with a particular need. Their courses and coaching were spread across several websites, with unfinished content and outdated links.

What I recommended: Choose a main website, explain each offer clearly and send visitors to current pages.

A service the website barely explained

A business offered several services, but some shared a general page with little detail. Important information was buried in downloadable menus.

What I recommended: Give the main services clear pages explaining what clients can book and how to get started.

A booking button going to the wrong place

A clinic’s consultation button opened a private chat link instead of its booking page.

What I recommended: Fix the booking link and check the full journey a new client would take.

These examples show findings and recommended changes, not measured increases in AI recommendations or enquiries.

Are You Showing Up?

Helping female founders find out whether AI recommends their business, and what to improve next.

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