Before you pay for help with AI search

By Victoria Barton · Updated 11 November 2026

If someone offers to help your business appear in AI answers, you should be able to understand what you are paying for. An “audit” means a review: someone checks what is happening and explains what needs attention.

Send the 4 questions below to the person or company before buying. Ask them to reply in writing, so you can compare the answer with the price and what is included.

1. What will you check?

Ask: “Which website pages will you review, and which AI tools will you check? Will you include Google’s AI-written answers as well as ChatGPT?” These are separate places where someone might find you. A check of one does not cover all of them.

Then ask: “What question would a new customer type to find a business like mine? Will you test it without naming my business?” For example, a customer might ask for a local massage therapist. A test that supplies your business name answers a different question.

Also ask: “How will you avoid using earlier chats about my business to influence the test?” In ChatGPT, a Temporary Chat with Unpersonalized selected helps with this. It stops the answer being tailored using saved memories and account instructions. Other AI tools have their own settings.

See the beginner’s guide to this ChatGPT check

2. Can you show me what you found?

Ask: “Will you show me the exact question, the full answer, the AI tool and the date? If you show before-and-after results, were the question, location and settings kept the same?” This helps you judge what was actually checked.

If they claim more customers, ask what supports that claim. A screenshot of your name in an AI answer shows a mention. It does not show an enquiry or payment. Ask which result they mean and whether they have evidence for it.

3. Will you make the changes?

Ask: “Does this price cover advice only, or will you edit my website too? Who will do the work, when will I receive it, and are there extra or monthly costs?” A list of suggested changes and completed website work are different purchases.

4. What can you promise?

Ask: “What work can you promise to deliver, and what results are outside your control?” AI answers can change. A promise that every tool will always recommend you is not something a service provider can control.

Look for a clear answer about the tasks, the delivery date and the evidence you will receive. If the explanation still does not make sense, ask for an example before paying.

What my £67 audit includes

My £67 audit is a review of your website and a selection of questions customers might ask AI. I send you a personal video showing what I found, why it matters and which changes I would tackle first. You can watch it while looking at your own site.

The £67 covers the review and video. It does not include editing your website or repeating the checks over time. If you want me to make changes, I quote for that work separately.

Want me to check your business?

My £67 AI visibility audit checks your website and whether AI recommends you. You get a personal video showing what I found and what to fix next, in plain English.

Book your £67 AI visibility audit